We must not allow corporations to save money by trashing the environment any longer. Our industrial economy is unsustainable, and we must start changing how we run society. We must reach sustainability in the next century, eventually reaching zero waste.

Maybe we could be smarter. I think there was a time when Coca Cola was made in glass bottles, and they were directly recycled. Why not start making pop bottles with glass, and have centers in every town where you could bring the empty bottles and have them refilled. Compared to recycling, the bottles would not have to be melted down and re-manufactured, they would simply be emptied, washed, sterilized, and refilled.

The Federal Government could start such a program, creating local nationwide recycling efforts by working with the major soft drink bottlers, Coca Cola and Pepsico. Sustainability could start with soda bottles..

Next time I add to the article I am going to talk about cruise ships dumping their trash in the ocean, Burger King and other fast food restaurants buying beef from farms that clear cut the Amazon Rainforest for grazing cows, and how paper made from Hemp could end the need for tree based paper, greatly and effectively reducing the global demand for timber, which would keep more trees out there absorbing carbon dioxide and curbing the greenhouse effect.